Campaign Ad Logo

The design process involved first the drawing of the tree, then we scanned the drawing and delivered it to our desktop. We colored the tree in photoshop and then added text of our Campaign name (WWPP) to the logo. We decided on using a tree as our logo because our campaign is for wilderness and wildlife protection and we thought that a tree was a universal depiction of the wilderness.

Ad Campaign Project Plan

The Wilderness and Wildlife Preservation Project

Molly Faris, Delaney Mahaney, & Courtney Kaadi

We are campaigning to encourage people to help preserve and maintain wilderness and wildlife throughout the United States. We plan to use humor but also a hint of seriousness to communicate the cause.

Adjustment Layers

First adjustment was brightness on contrast only on the person in the image because I feel like the person needed to be brought out more as the focus of the photo.

Second, I played around with curves.

Third, I played around with the levels of the picture.

 

And finally, I added vibrancy and saturation for the final product. I think this brought out the overall picture to look more focused.

Photo Story Photos

Complete Set

Top 12

Top 6

Photo Story Description

I had to change my photo story idea because I was sick on the day of the Kappa Sigma Wiffle Ball Tournament and unfortunately could not attend.

My new photo story is my roommate's trip to the store to buy a curtain for her room. I realize that this topic is definitely not exciting and also has much less depth than my previous topic, and for that I apologize.


1. Describe your understanding of your story: My understanding of my story is that I am showing the process of preparing to go to a store, looking for the desired item in the store, and then putting that item to use. The subject of my photo story will be my roommate and she will be what keeps the continuity of the story.
2. Describe your "shooting script": My photos will involve my roommate preparing to go to the store, getting gas, arriving at the store, shopping, and then returning to put the purchase to use.
3. What are your ideas for:
a. Three basic shots: a long shot of my roommate walking to the store, a medium shot of my roommate shopping in the store, and a close-up of her reaction when the curtain is put up
b. lead photo: this will be a photo of my roommate looking for a curtain in the store
c. portrait: will be of my roommate when she hangs up the curtain
d. interaction: will be my roommate checking out at the store
e. the sequence: will be of the car ride
f. detail shot: a close-up of the curtain
g. the closer: my roommate hanging up the newly purchased curtain